Hello! It's great to have you here!
Blush Couture was born from a passion for lovingly handcrafted children's clothing that is not only beautiful, but also sustainable and made with heart. What once began as a small passion project gradually developed into a label that stands for timeless designs, high-quality fabrics, and genuine craftsmanship.
With great care and an eye for detail, we produce each piece in our small manufactory — inspired by everyday life with children and the desire for durable, comfortable, and responsibly produced children's fashion. We place great emphasis on sustainability, fair conditions, and materials that can last for generations.
Today, Blush Couture is more than just children's clothing: In our concept store in Murten, you'll find not only our handcrafted pieces but also a carefully curated selection of products for home & living, stylish favorites for adults, and special gift ideas for young and old.
Blush Couture stands for true values, honest craftsmanship, and a shopping experience that inspires — made for people who love the extraordinary and make conscious choices.
Sustainability
Materials that last for generations. Fair conditions and honest, responsible production—because what's behind the product is important to us.
Genuine Craftsmanship
Each piece is created with sensitivity, care, and attention to detail. In our small manufactory, nothing is produced — it is made.
Concept Store
Children's fashion, home & living, adult fashion and special gift ideas — all lovingly curated and under one roof in Murten.
"Made for people who love the extraordinary and make conscious choices."
The People Behind It
Sheila
Founder / CEO
Mom of two kids, trained pharmaceutical assistant & medical assistant
Creative, globetrotter, nature lover
Sometimes later is simply too late. So start today.
Laura
Sales & Webshop
Mom of two kids, qualified childcare specialist
spontaneous, adventurous, sociable
Life is more beautiful together.
Nicole
Seamstress & Sales
Mom of two boys, trained childcare specialist
honest, reliable, optimist
Small things, big joy.
Renate
All-rounder & Sales
Mother of two daughters, two grandchildren, trained pharmaceutical assistant
enterprising, nature-loving, warm-hearted
Never give up.
Noëmi
Seamstress
qualified fashion designer & pattern maker
spontaneous, cheerful, curious
Humans often prefer longing to fulfillment.
Stephi
Creative Mind & Organization
Mom of two kids, trained childcare specialist
empathic, imaginative, adventurous
Where passion flows, magic happens.
Steffi
Sales & Workshops
Mother of a daughter, trained kindergarten teacher
joyful, authentic, reliable
He who carries the sun in his heart also reaches the highest peaks.
Nadine
Sale
Mother of two boys, trained teacher
open-minded, nature-loving, connoisseur
Every day brings a new beginning.
Anne-Sophie
Sale